as with all great origin stories, modbar starts with two bandmates in a basement. in the early 2000s, corey waldron, guitarist by night, was working as a barista and roaster when he started thinking about the disconnect between drink production and drink consumption. as a barista, he understood the craft going into each drink, but didn’t feel it always translated to the customer standing on the other side of a big countertop machine.
corey’s initial thinking, combined with bassist aric forbing’s experience as a machine pattern engineer, soon turned into a brand new way to design an espresso machine, with the inner workings tucked neatly under the counter.
nuova simonelli is an italian company with experience and tradition going back many years. it has been making espresso machines, which it exports all over the world, since 1936.
today, nuova simonelli can boast a vast range of products that are able to meet the requirements of the hospitality trade, right across the board.
company investments into r&d and the development of new solutions have brought important recognition: world barista championship, compasso d’oro for design innovation, the first ergonomic machine and cutting-edge applications.
their mission is to continue with investments into research, design, training and assistance, so that they can play their part in your success. nuova simonelli: expressly for you.